Spirits-first brokerage — Texas

Your salesforce. Your strategy. One retainer.

An outsourced salesforce and commercial engine for wine, beer, hemp, and spirits suppliers in Texas — a dedicated field team, key account managers, and the strategy behind it all, for a flat monthly retainer.

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The math that makes the decision
$450K–$885K
Typical in-house cost per year
From $54K
Full Proof, per year
70–85%
Reduction in fixed cost
5 markets
Dallas · Fort Worth · Houston · San Antonio · Austin

A typical in-house Texas sales structure costs $450K–$885K per year before insurance, auto, marketing, or distributor incentives. Full Proof delivers broader coverage from $54K per year — your largest state-level fixed cost, converted into a flexible monthly retainer.

What we do

People build brands — more feet on the street means more sales.

FieldDedicated salesforce

Feet on the street across Dallas, Fort Worth, Houston, San Antonio, and Austin — daily account calls, GSMs, and brand education.

ChainsKey account managers

On- and off-premise key account managers for chain headquarters, presentations, and distributor work-withs.

CommercialThe commercial engine

Pricing architecture, commercial finance, program strategy, distributor management, and monthly VIP depletion reviews.

Why now
01

Distributor coverage is shrinking

Consolidation and inside-sales models have pulled reps off independent accounts — the street-level attention brands depend on is disappearing.

02

Suppliers are cutting fixed costs

Declining volumes and tariff pressure make a $450K+ in-house team the first line item questioned. We keep brands visible for a fraction of it.

03

Hemp THC is now TABC-regulated

A brand-new licensed Texas category, full of entrants who need field presence and compliance fluency on day one.

Why Full Proof

Commercial finance is a product, not a side note

State pricing structures, margin models through all three tiers, and real monthly depletion reviews — capabilities most brokers simply don’t have.

C-level to street-level relationships

Two director-level principals manage your business — customer development, top retail chains, and distributor share of mind — backed by daily sales calls statewide.

A team that owns the outcome

Our salesforce earns commission on every retainer and a stake in firm profits. When your brand grows, our people get paid — alignment no distributor rep can offer.

Fiscally responsible with your money

Every marketing dollar strategically deployed and recapped — account visits documented monthly, budgets managed like they’re our own.

Who we are

Leadership that owns the outcome.

Jessica Harper

Jessica Harper

Chief Executive Officer

20+ years in the beverage alcohol industry leading national sales, strategic partnerships, and brand growth. Jessica brings a proven track record of building high-performing teams and delivering results in competitive markets. She drives Full Proof Beverage’s vision, strategy, and long-term growth.

Michael Donovan

Michael Donovan

Chief Strategy Officer

A strategic leader with deep expertise in commercial planning, market intelligence, and route-to-market execution. Michael partners with founders and brands to unlock opportunity, optimize performance, and navigate the evolving beverage landscape with data-driven insights.

Ava Sinclair

Ava Sinclair

Director of Mixology & Beverage Innovation

Award-winning mixologist and beverage innovator with a passion for crafting exceptional experiences. Ava leads product development, recipe innovation, and trend forecasting—helping brands create memorable, consumer-loved beverages that stand out.

Built to grow with your brand.

Three tiers, from commercial insights to a flagship field program — starting at $4,500/mo.

See the Three Tiers